Exhibition Stand Entertainment - Having a stand at a trade show or exhibition is a fantastic way to expose your brand and company to more potential customers in an effective, meaningful way. When you attend an exhibition or trade show, your main goal is obviously to bring more customers to your business and increase brand awareness, and the best way to do that is to employ some sort of entertainment to first draw people in, and then to get them really interested in and excited about what you have to say.
In essence, exhibition and trade show marketing requires compressed, high-impact experiential marketing events, and as such hiring entertainment is a fantastic way for your marketing efforts to stand out from the usual customised pen or bottle opener that will probably end its life on the conference room floor.
Entertainmentment to attract attention
Whilst it’s tempting to just go with the biggest, most impressive entertainment you could possibly find in order to bring people to your stand, if you really want people to become engaged with your brand or company, you need to take all the details of the event into account. Match your entertainment to the size and scope of your booth – a strong choice is a caricature artist who can use branded paper to sketch your booth attendees wearing branded shirts. This not only means your potential customers walk away with something they can hang up that will remind them of your brand, but have spent an extended amount of time in your booth. Hiring out a photo booth has the same basic principle, but also comes with the added bonus of having a customisable skin that can bear your company logo.
Another excellent option is to utilise food – nobody can resist ice cream, even in the middle of winter, so hiring in a cart with frozen treats can be a great way to drum up interest in your stand.
For something really outside the box you could have a close up magician performing tricks interwoven with product placement. The upside to having a magician working alongside your marketing team is that they can move throughout the crowd whilst performing, meaning people on the opposite side of the conference centre can be aware of your brand and actively seek you out.
If you approach your trade show or exhibition marketing with a clear-cut plan of action and an entertainment solution that can pull in the crowds, you’re guaranteed a successful event that allows you to grow your business and increase your customer base, but be careful: if all people can remember is your entertainment, and not the company behind it, you’ve wasted a lot of time and energy, so booking the right act should be top of the agenda. Successful marketing is all about making a lasting impression, not just a big one.
Once you’ve chosen the right entertainment option for your exhibition or trade show marketing, make sure you get in touch with us to check pricing and availability, and if you have any questions or need any entertainment advice, don’t forget we’re only a click or call away.
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