Store Promotion Ideas

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Store Promotion Ideas - If you’re trying to promote your brand, store, or product, creating a memorable marketing experience should be your first port of call. Experiential marketing, or “messaging you can touch” creates a tangible way for customers or clients to interact with your product or brand, pulling them in and creating a business-consumer relationship that will improve both your brand recognition and sales.

Many businesses now enjoy and thrive off store promotion. Whether its opening the store for the first time or your first year anniversary store promotions can attract new customers and keep existing customers. It can also help increase sales which is probably the most positive factor of all businesses. Store promotion entertainment can help with every of these aspects... if done properly.

Innovative, experiential marketing strategies are being employed by almost every business, big and small, as it ensures their branding spreads through social media, word of mouth, and even the free press if you’re really impressive – as many as 88% of customers will purchase a product after a positive experiential marketing encounter. There’s no doubt that the best way to promote your brand is to create a memorable in-store promotion, and that’s where we come in.

Memorable Events

Creating a memorable experiential event is the holy grail when it comes to in-store promotional marketing, so why not take all the stress out of putting together an event that will engage your customers and drive your profits by booking with us.

Hiring an experienced entertainment act is the perfect way to make sure your in-store promotional event goes off without a hitch. People remember good entertainment, and as such will remember your event. Creating a holistic marketing experience is a breeze when you book your entertainment with us. Hiring a musician or DJ creates an upbeat atmosphere and makes sure there’s always a tangible presence to fill the silence – most bands and DJs are used to creating an atmosphere and are happy to engage in some crowd interaction, so don’t be afraid to work closely with them to get the tone just right.

Non-musical options are essential when it comes to in-store promotional marketing. Consider hiring a photo booth, which can be customised to your store and means your customers and clients are heading home with a branded memento in their pocket. Mixologists can also create alcoholic and non-alcoholic cocktails with names reflecting your marketing and branding. If your in-store promotional event has a set guest list, a casino night is another fun, immersive, memorable way to get people engaging with your brand. Make sure you get your name or logo on the fun money, as well as ensuring the compère is promoting your brand.

Store Promotion Event Ideas

Music
Stores always have the same monotonous music playing in the background so why not switch it up a bit and hire a DJ. The public will hear different music and will also experience
firsthand a DJ playing live in a store, now that’s not something you see every day. Get the DJ to play various styles of music to attract different types of customers but also make sure it suits your store. If you have a unique boutique then trance music would not exactly match the surroundings. Your store will have that wow factor compared to others around it so it is definitely worth a try!

Street Performers
Street performers are a great idea to entice people of the street and into your store. The performers will attract attention to the facade of the store and can even hand out leaflets to the public. Once your street performer starts performing and letting everybody know about the store, then how can the customers resist not going in for a little look. Various street performers could include stilt walkers, fire performers, dancers and even musicians. This is a very cost effective way to add excitement and positive chit chat around your store.

Food
Food is well known to be the way to anybody's heart. So why not have some sort of unique catering outside your store to attract customers to your front doors. A few ideas which are very simple yet very effective include hiring a fish and chip van for the day. It could be packaged in a traditional box with your brand on it, so when your customers sit down to enjoy their food they are reminding on your company. During the summer months you could hire an ice cream van or cart and if they spend a certain amount in store then on their exit they get an ice cream. It may be a simple idea but this can be very effective.

To finish up, your store just needs to be jazzed up a bit. Make it fun and intriguing and do your research. As I said before, don’t hire entertainment which doesn’t match your stores style. And shop around and hire local artists of possible, this will reflect very positively on your store.

Keith Donaghy, 09-08-2021

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