Stores always have the same monotonous music playing in the background so why not switch it up a bit and hire a DJ. The public will hear different music and will also experience
firsthand a DJ playing live in a store, now that’s not something you see every day. Get the DJ to play various styles of music to attract different types of customers but also make sure it suits your store. If you have a unique boutique then trance music would not exactly match the surroundings. Your store will have that wow factor compared to others around it so it is definitely worth a try!
Street performers are a great idea to entice people of the street and into your store. The performers will attract attention to the facade of the store and can even hand out leaflets to the public. Once your street performer starts performing and letting everybody know about the store, then how can the customers resist not going in for a little look. Various street performers could include stilt walkers, fire performers, dancers and even musicians. This is a very cost effective way to add excitement and positive chit chat around your store.
Food is well known to be the way to anybody's heart. So why not have some sort of unique catering outside your store to attract customers to your front doors. A few ideas which are very simple yet very effective include hiring a fish and chip van for the day. It could be packaged in a traditional box with your brand on it, so when your customers sit down to enjoy their food they are reminding on your company. During the summer months you could hire an ice cream van or cart and if they spend a certain amount in store then on their exit they get an ice cream. It may be a simple idea but this can be very effective.
To finish up, your store just needs to be jazzed up a bit. Make it fun and intriguing and do your research. As I said before, don’t hire entertainment which doesn’t match your stores style. And shop around and hire local artists of possible, this will reflect very positively on your store.